As of last autumn, a new marketing technique in the real estate industry appeared. Today I’d like to tell you about “Coming Soon” listings, which are properties that aren’t yet actively for sale but are being marketed to buyers ahead of time. This technique came into use as a result of our recent low inventory levels, but is it an effective way to list? To learn more, watch this short video.

By Chad & Sara Huebener

Chad and Sara are Executive Circle sales associates at Edina Realty and are committed to serving clients in a manner that is ethical and respects confidentiality without giving up the aggressiveness and tenacity it takes to get homes sold.

Let’s Explore Your Selling Options. We will help you sell your home at the price and terms you want. Free Strategy Call

Have you ever encountered a “Coming Soon” listing during your home search?

Whether you have or this is your first time hearing this term, allow me to explain. When a home is described as a Coming Soon listing, this means that the seller has begun marketing their property prior to listing it on the MLS.

Sellers may choose this option if they still need time to declutter, update, or clean the home, or simply because they want to generate interest.

This marketing technique is fairly new, having come into popular use sometime last autumn, and is most definitely a result of recent low inventory.

“Marketing your home as a Coming Soon listing will only reach around 10% of prospective buyers.”

Of course, sellers should realize that marketing your home this way will only reach around 10% of prospective buyers. A full MLS listing allows you to achieve a more far-reaching level of exposure for your property.

Listing your home as Coming Soon can be a good strategy, but it isn’t the best option for getting ideal terms and netting top dollar. The likelihood of striking a better deal is much more likely when you reach a broader portion of the market.

If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.

Let’s Explore Your Selling Options. We will help you sell your home at the price and terms you want. Free Strategy Call
Free Home Value. Know the value of your property for a cash offer or traditional listing. Request My Value
Search Listing. Search the entire MLS for homes located in Minnesota. Home Search
Free Newsletter. Get our latest Q&A, insights, and market updates to make smarter decisions. Subscribe Now